Founded in 2020 by architect and creative thinker Michel Lauzon, LAAB collective provides a novel approach to architecture, interior and urban design – by focusing on STRATEGIC DESIGN to create enduring value and collective resonance. The common thread in all LAAB endeavors is a client impetus to innovate: as such, our team typically tackles challenges whose resolution requires applied creativity and out-of-the box thinking.

Its creative task-force empowers audacious owners, developers, brands, tenants and any organization that manage, develop and deliver built environments of all types and scales – and who seek to have greater resonance with their constituents and their communities.

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"LAAB is a response to a changing world: «Business As Usual» and incremental mindsets have proven insufficient for real estate to remain resilient in face of volatile environments. And up to now, fundamental drivers such as climate change, health & well-being and social inclusion have mostly been disregarded. Our creative collective can help real estate achieve more, while generating positive impacts and expending less resources.

LAAB is the harbinger of a new paradigm in design for upcoming generations."

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- Michel Lauzon, President x CEO